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#Outreach io software

YouTube was initially supposed to be a video dating serviceĪnd each of these billion dollar businesses were pulled out of a product team that had no experience in the new market.īear this in mind whilst we return to the Outreach story:.

Twitter hatched from a fledgling podcasting startup.

Slack emerged as an internal collaboration tool from an online gaming startup.

This is not unusual… there are a litany of other big businesses that originated from a pivot: Manny and his three co founders spent 2.25 years of their lives building something that didn’t work: a glorified recruitment agency that clearly would not scale. Step 16 – Capture The Data Then Become The Platform Step 1 – Pivoting To A Product People Actually Want When CEO Manny Medina joined The Top Entrepreneurs podcast host Nathan Latka back in March of 2019, he shared that they are adding more than $10m in new bookings per quarter: Since its inception in October 2013, Outreach has grown into a sales tech SaaS monster breaking $60m in revenues and a valuation north of $1.3 billion. Their reps started booking more meetings AND performing better in those meetings.īefore long, prospects were asking these reps why they were so happy and what tool they were using to book all these meetings.

#Outreach io software

In a last ditch attempt to solve this sales problem (and save their business) they started building software to make their sales reps more productive – and it worked. Though traction was slow and they were running out of cash: they needed to sell more. GroupTalent was a revolutionary new recruitment platform (think Hired), they built an initial product, joined Techstars and started selling. He quits Microsoft, dives into the Seattle underworld of startup hopefuls… and bumps into a gentleman by the name of Andrew Kinzer. He wants to build something that he loves. He’s bored trying to “shill” the latest Windows phone to South America. It’s August 2011 in Seattle and Manny is bored.